This post is long overdue, but earlier this year, Pamoja Mtaani – a videogame I co-wrote and consulted on for Warner Bros was awarded the Global Business Coalition‘s Core Competence Business Excellence Award. The excerpt is below.
The “PAMOJA MTAANI” (”Together in the Hood”), Behavior Change Video Game, created by Warner Bros, won the Global Business Coalition’s Business Excellence Award.
As a key component of the Partnership for an HIV-Free Generation, this open world five player LAN-Based PC game educates youth in Kenya.
The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria honored Warner Bros. Entertainment with the Core Competence Business Excellence Award for the video game “Pamoja Mtaani” (”Together in the Hood”) at the GBC Business Excellence Awards Dinner in Washington, D.C. “Pamoja Mtaani”, Swahili for “Together in the Hood”, is an open world, five player LAN-based PC video game created by Warner Bros. Interactive Entertainment in collaboration with technical experts within the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and noted serious games developer, Virtual Heroes, Inc.
Warner Bros. Entertainment, in partnership with PEPFAR, applied its core competence to develop an action-based videogame pilot that is delivering targeted HIV prevention messages to East African youths. The videogame combines traditional gameplay with messages aimed at changing behavior, focusing on key behaviors that can reduce HIV infections among youth. The game development is part of The Partnership for an HIV-Free Generation, a public-private collaboration among PEPFAR and businesses with critical core competencies such as messaging, new technologies and market research.
The “Pamoja Mtaani” videogame can be played at select youth venues in Nairobi, which are an integral component of this new initiative to revolutionize HIV prevention. The game, intended to engage youth through fun interaction, is designed to help influence HIV risk perceptions, attitudes and behaviors among young people in Nairobi.
Pamoja Mtaani also featured at Games for Health 2009. Below is the presentation that Producer, Kirsten Gavoni, gave some details on what it was like making the videogame (It was Warner Bros. first such project in Africa)
Pamoja Mtaani is available to play at three centres in Nairobi right now, two centres in the Mukuru slum and the National Youth Service along Thika Road. I’d suggest you go play it.