Mark Kaigwa

Archive for November, 2009|Monthly archive page

Pamoja Mtaani Wins Award + Features at Games for Health 2009

In Happenings on November 27, 2009 at 12:36 pm

This post is long overdue, but earlier this year, Pamoja Mtaani – a videogame I co-wrote and consulted on for Warner Bros was awarded the Global Business Coalition‘s Core Competence Business Excellence Award. The excerpt is below.

Congratulations to Award-Winning”PAMOJA MTAANI” (”Together in the Hood”), Behavior Change Video Game

The “PAMOJA MTAANI” (”Together in the Hood”), Behavior Change Video Game, created by Warner Bros, won the Global Business Coalition’s Business Excellence Award.

As a key component of the Partnership for an HIV-Free Generation, this open world five player LAN-Based PC game educates youth in Kenya.

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria honored Warner Bros. Entertainment with the Core Competence Business Excellence Award for the video game “Pamoja Mtaani” (”Together in the Hood”) at the GBC Business Excellence Awards Dinner in Washington, D.C. “Pamoja Mtaani”, Swahili for “Together in the Hood”, is an open world, five player LAN-based PC video game created by Warner Bros. Interactive Entertainment in collaboration with technical experts within the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and noted serious games developer, Virtual Heroes, Inc.

Warner Bros. Entertainment, in partnership with PEPFAR, applied its core competence to develop an action-based videogame pilot that is delivering targeted HIV prevention messages to East African youths. The videogame combines traditional gameplay with messages aimed at changing behavior, focusing on key behaviors that can reduce HIV infections among youth. The game development is part of The Partnership for an HIV-Free Generation, a  public-private collaboration among PEPFAR and businesses with critical core competencies such as messaging, new technologies and market research.

The “Pamoja Mtaani” videogame can be played at select youth venues in Nairobi, which are an integral component of this new initiative to revolutionize HIV prevention. The game, intended to engage youth through fun interaction, is designed to help influence HIV risk perceptions, attitudes and behaviors among young people in Nairobi.

Pamoja Mtaani also featured at Games for Health 2009. Below is the presentation that Producer, Kirsten Gavoni, gave some details on what it was like making the videogame (It was Warner Bros. first such project in Africa)

Pamoja Mtaani is available to play at three centres in Nairobi right now, two centres in the Mukuru slum and the National Youth Service along Thika Road. I’d suggest you go play it.

KTN’s Larry Madowo interviews Kahenya Kamunyu and Mark Kaigwa on Social Media

In Happenings on November 20, 2009 at 3:34 pm

Last week, Larry Madowo – Business Anchor for KTN, sent out a tweet to his followers on who to bring to KTN’s Sunrise Live show the following morning to talk about Social Media. The said person would accompany Kenyan Twitter Rockstar and techpreneur (not to mention, good friend of mine) Kahenya Kamunyu.

Thanks to the likes of Teddy and many other people on Twitter, I was recommended and got Larry’s call later that evening. I was both humbled and very grateful for those who put in the good word from me, and I hope I did them justice in the interview, of which is an excerpt below via Kahenya.

Vodpod videos no longer available.

EXCLUSIVE: @DawaTheFilm and Just A Band (@justabandwidth) (PICS) #Screening #Africa #KenyansOnTwitter

In Perspective on November 16, 2009 at 9:04 am

@DawaTheFilm – Http://Twitter.com/DawaTheFilm visited Just A Band last week for an evening of chilling, lounging and a surprise visit by The Teichmann Brothers who also watched Dawa The Film and gave a good review.

@Jimchuchu @nairobidhobi and @82blink were present with @mbithi @Mugash and @WairimuG were in the building. Not forgetting Njoki Ngumi, who we tried to convince to get on Twitter.

Was great, had a lively discussion and got to listen to the band’s sophomore album (In stores, Amazon, iTunes and Blip.fm)

Mark Kaigwa
Http://Ukwelii.wordpress.com

Posted via email from Ukwelii wa Mambo

We Won 2nd Place at @MarketingAfrica Quiz Night at The Carnivore Restaurant with Team ‘So-Mbili’ Last Night!!!

In Perspective on November 14, 2009 at 6:22 am

———- Forwarded message ———-
From: Mark Kaigwa
Date: Sat, 14 Nov 2009 01:02:10 +0300
Subject: We Won 2nd Place at @MarketingAfrica Quiz Night at The
Carnivore Restaurant with Team ‘So-Mbili’ Tonight
To: post@posterous

Good times!

That’s @WairimuG wit me and Art Director Tony and the rest of the
Crew: Client Service George and Kelvin And Art Director Jeff.

Big up Marketing Africa!

Big up Team So-Mbili!

Mark Kaigwa
– Sent from my Nokia e63 –

Posted via email from Ukwelii wa Mambo